1. Analysis of Current Marketing Strategies
Choose a hospitality business (e.g., hotel, restaurant, travel agency) and
conduct an in-depth analysis of its current marketing strategies.
Evaluate the effectiveness of their current marketing efforts in reaching
their target audience and driving customer engagement.
Identify any strengths, weaknesses, opportunities, or threats in their
current marketing approach.
2. Development of Marketing Plan
Based on your analysis, develop a comprehensive marketing plan for the
chosen hospitality business.
Clearly outline the goals, target audience, positioning, and marketing
tactics to be employed.
Include a detailed timeline and budget for implementing the marketing
plan.
Justify your choices by explaining how they align with the business's
objectives and address the identified strengths, weaknesses,
opportunities, or threats.
3. Creativity and Innovation in Marketing Approach
Demonstrate creativity and innovation in your proposed marketing
approach.
Suggest unique strategies or tactics that go beyond conventional
methods to attract and engage customers.
Explain how these creative elements will contribute to the success of the
marketing plan.
4. Clarity and Organization of Content
Ensure that your assignment is well-structured and organized.
Use appropriate headings, subheadings, and paragraphs to present your
ideas clearly.
Make sure your content flows logically and is easy to follow.
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