Table: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem? Hint: Use SMART GOAL

Table: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem? Hint: Use SMART GOAL

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.2: Largest Toymaker In The World: Lego Builds On Past Success

Problem 2C

See similar textbooks

Similar questions

GoPro demonstrated a large number of positive linkages between the 5 Ps and the 5 Cs, especially from the company’s perspective. The overall problems demonstrate a. if a firm can get the 5 Ps right, the corresponding 5 Cs will fall into place. b. customers want it right from their perspectives every time. c. neither the 5 Ps nor the 5 Cs are sufficient to address the marketing challenges of high-tech companies. d. not all of the 5 Ps or the 5 Cs are equally important to the customer
Personal Selling CB a. what is the sales function in a maufacturing and distribution company? b. what is the role of personal selling in a manufacturing and distribution company? c. How often should sales forecast is completed and how well the plan is used in the day to day operations. What forecasting tools are used?
Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…
11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…
You are the website marketing manager for our class sample online retailer. Revenue this past three months (Dec 25, 2022 - Mar 24, 2023) went down 64.76% from its peak time (Sep 26 - Dec 24, 2022). You are asked to use analytics reports to understand why this is happening. Based on your analyses, decide what action(s) to take for the store to get back to its peak revenue and explain your decision. Hint: To answer this question, you can use ONE or a combination of the following reports you learned from the stepwise reports: Audience report (e.g., demographic details) Acquisition report Engagement report (e.g., landing page) Monetization report (e.g., ecommerce purchases) Funnel exploration report (e.g., abandonment) Conversion path report
Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies
12-The one that includes all supplier-initiated contact with customers is ? a .Independent data gathering . b Actively associated customer feedback O . C.Customer service surveys . Od .Market shares surveying process .
31. There is a danger in the use of dashboards that the company becomes too focused on tactical measures that may overshadow ____________. A. Measures of immediacy B. Measures of tenacity C. Measures of locus of control D. Measures of strategic importance E. All of these 32. There are times when marketers forget that marketing is not just a department and they fail to market the dashboard to __________. A. Customers B. Suppliers C. Key stakeholders D. The accounting group E. The finance area 33. The dashboard provides insight into the execution of critical business processes required to deliver on the _______________. A. Desired customer value propositions B. Elements of tactical numerology C. Desirable elements of diagnostic mathematics D. Suitable service message E. All of these 34. The dashboard for Apple Computers should be able to provide a read of ____________. A. The computer division’s relationship to the iPhone group B. The CEO’s efficiency in…
Is there a specific spacing and font for an Buiness Annual Report?
E-book sales have now surpassed print book sales, resulting in lower margins for all companies in the publishing industry value chain. However, there is a silver lining to this trend—e-books can read the readers. Publishers and e-book retailers are gathering billions of bits of information from e-book readers. The publishing industry has been notorious for not conducting research, leaving authors to lament that they didn’t know who their readers were or what they wanted. The only way to know if readers liked a book was from sales data after the fact. Not anymore. Now companies know how many hours’ readers spend reading a book and how far they get when they open it. Some publishers are even testing e-book manuscripts, revising them based on feedback, and then publishing the print version. Scholastic Inc. has set up online message boards and interactive games to learn what storylines and characters are connecting with readers. Coliloquy digital books let readers choose their own stories,…
I need help answering these 3 questions 2.For retailers and channel members, an important method of forecasting sales is A.time series models B.econometric models C.sales force composite estimates D.point-of-sales (POS) based projections 3. In primary research, once data has been collected and the questionnaire has been coded, the next step for the researcher is to A.analyze the data B.interpret the data results C.make recommendations from the findings D.input the data into a computer program 4.Among the sampling decisions that must be made, researchers must select the _____, which is the group of individuals who will be included in the survey. A.sample size B.sampling procedure C.sampling unit D.random probability sample
need formula for trends and bonus

SEE MORE QUESTIONS

Recommended textbooks for you

MARKETING 2018

Marketing

ISBN:

9780357033753

Author:

Pride

Publisher:

CENGAGE L

MARKETING 2018

Marketing

ISBN:

9780357033753

Author:

Pride

Publisher:

CENGAGE L

SEE MORE TEXTBOOKS

GET THE APP

About FAQ Academic Integrity Sitemap Document Sitemap

Contact Bartleby Contact Research (Essays)High School Textbooks Literature Guides Concept Explainers by Subject Essay Help Mobile App

GET THE APP

Privacy

Your CA Privacy Rights

Your NV Privacy Rights

About Ads

Manage My Data

bartleby, a Learneo, Inc. business

Factors	% Contribution
Delayed deliveries	15%
Lack of delivery personnel	8%
Inaccurate sales orders	25%
Wrong deliveries	32%
Delayed invoicing	6%
Pilferage	7%
Expired items	7%