GoPro demonstrated a large number of positive linkages between the 5 Ps and the 5 Cs, especially from the company’s perspective. The overall problems demonstrate a.if a firm can get the 5 Ps right, the corresponding 5 Cs will fall into place. b.customers want it right from their perspectives every time. c.neither the 5 Ps nor the 5 Cs are sufficient to address the marketing challenges of high-tech companies. d.not all of the 5 Ps or the 5 Cs are equally important to the customer

5 P's include product, price, promotion, place, and people. 5 C's include Customers, Collaborators,…

Answered: GoPro demonstrated a large number of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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GoPro demonstrated a large number of positive linkages between the 5 Ps and the 5 Cs, especially from the company’s perspective. The overall problems demonstrate

	a.	if a firm can get the 5 Ps right, the corresponding 5 Cs will fall into place.
	b.	customers want it right from their perspectives every time.
	c.	neither the 5 Ps nor the 5 Cs are sufficient to address the marketing challenges of high-tech companies.
	d.	not all of the 5 Ps or the 5 Cs are equally important to the customer

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