Targeting is defined as evaluating each market segment's attractiveness and selecting one or more segments to enter. List and briefly explain the four targeting strategies.
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Targeting is defined as evaluating each market segment's attractiveness and selecting one or more segments to enter. List and briefly explain the four targeting strategies.
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- You have been asked to identify various segments in the market andthen a potential targeting strategy. Describe the segments for a petsupply store, and then justify the best targeting strategy to use.Compare the three levels of market targeting that companies can use in choosing how many segments to target. Provide an example for each of the three targeting options.Compare Segmenting and Targeting Markets?
- In your opinion, among the four (4) major segmentation variables, which is the most important? Explain Why? As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage. Identifying and explain three (3) benefits of market segmentation. State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer. In your outlook, which do you think is the most effective among the (4) strategies of market targeting? Explain why? Which do you think among the four will become profitable in gaining a successful business outcome considering with enough resources?What are the different market segmentation approaches? Identify the key segments of relevance for the brand and justify the segments that you would target. In addition, determine the positioning for the brand for the selected target segments.Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets? Also, how many variables should typically be used to segment markets efficiently? Justify your answer.
- by choosing a product or product category that interests you. Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.Market Segmentation & Targeting for WALMART briefly describe 1-3 segments that this company serves.List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo) PRODUCT 1: Kia SedonaGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3PRODUCT 2:Porsche 911 TurboGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3