1. How Michael Porter’s five forces model can help marketers to analyze segment attractiveness? Explain with help of examples. 2. Suppose you are planning to launch a new product in the Pakistani market. What criteria you will use for an effective market segmentation strategy? Provide examples where applicable
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1. How Michael Porter’s five forces model can help marketers to analyze segment attractiveness? Explain with help of examples.
2. Suppose you are planning to launch a new product in the Pakistani market. What criteria you will use for an effective market segmentation strategy? Provide examples where applicable
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- 1 Describe Palm’s positioning in the market, in terms of resources, capabilities, cost and benefit advantage. 2 What criteria can Palm use to segment its market? 3 Evaluate Palm’s targeting strategy(1) The goal of any market segmentation is to divide a market into subgroups whose members have different criteria to find the common buying behaviors. (2) Choosing appropriate segmentation criteria starts with a descriptive profile of the total market to identify obvious segments and differences among them. A. 1st statement is correct, second statement is incorrect B. 1st statement is incorrect, second statement is correct C. Both statements are correct D. Both statements are incorrectAfter a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target. a. Discuss the variables that global marketers can use to segment global markets and provide an example of each. b. Compare and contrast the three (3) main target market strategy options available to global marketers. Please type response.
- Huawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Actionability d. AccessibilityProduct: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market. Seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.
- What steps or segmentation mixHardee’s might have considered and implemented for effective market segmentation strategy before entering and getting established into Pakistan’s market in the presence of a strong player like McDonald’s. Explain with illustrations to support your arguments.Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?For a critical marketing situation of your choice Choose company that are working in Egypt Starbucks where a crucial marketing decision needs to be made and its evident that an exploratory marketing research must be devised to generate the information required for making this decision effectively such that the main marketing phenomena / opportunity triggered by this situation is initially defined and subsequently solved. Required:- A) Provide an analysis of available secondary data to gain an insider perspective (profile, this profile should have the following information (Market share. Competitor. Services/products. Customers.......) Depending on at least Four secondary data items based on the common sources of secondary data that you have learned through the course. B) Based on your secondary data design an in-depth interview guide (open questions) of 7: 10 questions with the concerned problem / opportunity party (is) to gain an indepth understanding of the marketing phenomena…
- Draw a perceptual mapping for Kelloggs products. • discuss and decided on three important attributes( A,B and C) of your select products(cereals) e.g. price, brand image or taste etc.. • Select 5 competitors company • rate the products together with competing/ similar products from 5 competitor's company, on each of the three attritubes you select. Review: • What is your competitive postition compared with your competitor? • Are you in a fierce competition? • Are there any market segments presenting opportunites with less competitors?In order for your business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include:o Geographic;o Demographic;o Psychographic;o Behavioural. Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa. In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected fortargeting.What are the diffrent ways to segment a consumer market? Does it makes sense to use more than just a single segmentation variable? Why or why not? What are the key characteristics os a high potential target market? Is the biggest target market always the best? Why or whty not?