that corresponds to their cultural context offline. What is a strategy for perfecting an online presence? i. Choosing colours – A black and white is fine for many countries, but in Asia visitors may think you are inviting them to a funeral. In Japan and across Europe, websites in pastel colour schemes often work best. ii. Watching the clock – If marketing to countries that use the 24 hour clock, adjust times stated on the site so it reads, “call between 9.00 and 17.00”, instead of “call betwee
14. When going global with an internet presence, the best strategy may be to localize as much as possible. Online customers often want an experience that corresponds to their cultural context offline. What is a strategy for perfecting an online presence?
i. Choosing colours – A black and white is fine for many countries, but in Asia visitors may think you are inviting them to a funeral. In Japan and across Europe, websites in pastel colour schemes often work best.
ii. Watching the clock – If marketing to countries that use the 24 hour clock, adjust times stated on the site so it reads, “call between 9.00 and 17.00”, instead of “call between 9 a.m. and 5 p.m.”
iii. Avoiding slang – English in Britain is different from that in the United States, Spanish in Spain is different from that in Mexico, and French in France is different from that in Quebec. Avoid slang to lessen the potential negative impact of such differences.
iv. Getting feedback – Talk with customers to learn what they want to accomplish on your website. Then, thoroughly test the site to ensure that it functions properly.
A.
All of mentioned
B.
I, II, AND III
C.
I, III, AND IV
D.
II, III, AND IV
18. “In the global economy, companies increasingly sell goods and services to wholesalers, retailers, industrial buyers, and consumers in other nations. Generally speaking, there are three main reasons why companies begin exporting”. Choose the best answer for the statement above.
i. To gain international business experience
ii. To diversify sales
iii. To switch trading
iv. To expand total sales
B.I, II, AND IV
C.II, III, AND IV
D.I, II, AND III
20. Licensing involves a global entrepreneur who is a manufacturer (licensor) giving a foreign manufacturer (licensee) the right to use a patent, trademark, technology, production process, or product in return for the payment of a royalty. The process is low risk, yet provides a way to generate incremental income. What are several advantages to using licensing as an entry mode into a new market?
i. Licensors can use licensing to finance their international expansion
ii. Licensing can be a less risky method of international expansion for a licensor than other entry modes.
iii. Licensing can help reduce the likelihood than a licensor’s product will appear on the black market.
iv. Licensee can benefit by using licensing as a method of upgrading existing production technologies.
A.
All of mentioned
B.
I, II, AND III
C.
I, III, AND IV
D.
II, III, AND IV
19. To apply dual pricing successfully, how must a firm threaten its domestic and international buyers?
A.Keep domestic and international buyers not separate
B.Keep domestic and international buyers separate
C.Selling at a lower price for international and domestic buyers
D.Selling at a higher price for international and domestic
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