The business market consists of four broad segments: producers, resellers, government, and institutions. What are they?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter7: Business Markets And Buying Behavior
Section7.1: Nature Of The Business Market
Problem 1LO
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The business market consists of four broad segments: producers, resellers, government, and institutions. What are they?

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