The CEO of a large hospital chain, Clovartis, has been noticing increasing complaints from patients regarding their in-hospital experience. On initial findings, it was found that these complaints are coming from their primary patient base (25-35 years, pregnant mothers). The CEO wants to identify the problems and improvements areas at the hospitals. She wants to improve the overall patient experience and has kicked off a project with you as a consultant. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the CEO to approve. Provide the problem statement with supporting insights.

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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The CEO of a large hospital chain, Clovartis, has been noticing increasing complaints from patients regarding their in-hospital experience. On initial findings, it was found that
these complaints are coming from their primary patient base (25-35 years, pregnant mothers). The CEO wants to identify the problems and improvements areas at the hospitals. She wants to improve the overall patient experience and has kicked off a project with you as a consultant.

Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the CEO to approve. Provide the problem statement with supporting insights.

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