The chief executive of the cafe chain Sweetwaters Coffee & Tea, said that because buying a cup of coffee tends to be a minor expense, customers haven’t minded that her company increased the price of its specialty coffee: “Even if there is a 10%, 15%, even 20% increase, you’re not talking about a lot.” What does this statement imply about the price elasticity of demand for Sweetwaters’ specialty coffee? A. Demand is Elastic B. Demand is Unit Elastic C. Demand is Inelastic

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