The college director of global activities was hopeful that the print ads in the school newspaper and 30 second spots on the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The advertising budget is $3500. The newspaper has only four issues before the end of the semester, but the radio has time available for 24 slots available. For Facebook postings, there is space for only three postings before the end of the semester. Twitter is complicated and only available for 4 times ads. What is the objective function ? The communications director's market research revealed the following: Medium Exposure 5,000 3,000 Cost Newspaper (x1) Radio (x2) Twitter (x3) Facebook (x4) $500 $250 $25 700 200 $15

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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The college director of global activities was hopeful that the print ads in the
school newspaper and 30 second spots on the campus radio station would
spur some interest in the array of study tour and study abroad options he
had secured.
The advertising budget is $3500. The newspaper has only four issues before
the end of the semester, but the radio has time available for 24 slots
available. For Facebook postings, there is space for only three postings
before the end of the semester. Twitter is complicated and only available for
4 times ads. What is the objective function ?
The communications director's market research revealed the following:
Medium
Newspaper (x1)
Radio (x2)
Twitter (x3)
Facebook (x4)
Exposure
5,000
3,000
700
Cost
$500
$250
$25
$15
200
Transcribed Image Text:The college director of global activities was hopeful that the print ads in the school newspaper and 30 second spots on the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The advertising budget is $3500. The newspaper has only four issues before the end of the semester, but the radio has time available for 24 slots available. For Facebook postings, there is space for only three postings before the end of the semester. Twitter is complicated and only available for 4 times ads. What is the objective function ? The communications director's market research revealed the following: Medium Newspaper (x1) Radio (x2) Twitter (x3) Facebook (x4) Exposure 5,000 3,000 700 Cost $500 $250 $25 $15 200
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