The company that you manage has invested Php. 5 million in developing a new product, but the development is not quite finished. At a recent meeting, your salespeople report that the introduction of competing products has reduced the expected sales of your new product to Php.3 million. If it would cost Php.1 million to finish development and make the product, should you go ahead and do so? What is the most that you should pay to complete development?

Economics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506725
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter27: Investment, The Capital Market, And The Wealth Of Nations
Section: Chapter Questions
Problem 15CQ
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The company that you manage has invested Php. 5 million in developing a new product, but the development is not quite finished. At a recent meeting, your salespeople report that the introduction of competing products has reduced the expected sales of your new product to Php.3 million. If it would cost Php.1 million to finish development and make the product, should you go ahead and do so? What is the most that you should pay to complete development?

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