the differences and similarities of personal selling and sales promotion as elements of the promotional mix.

Q: What type of publicity tool is used most often by nonprofit organizations?

A: A nonprofit organization can refer as a not-for-profit organization that is a legal entity organized…

Q: What factors should a firm consider when evaluating a sales promotion?

A: Sales Promotion refers to a promotional strategy in which a company tries to attract its target…

Q: What role should word-of-mouth communications, buzz marketing, or product placement play in your…

A: Promotion is the task which focus on providing product information and educating customers through…

Q: What are four common methods of developing a promotion budget? Which is best and why?

A: Promotions are an important constituent of the marketing budget of an organization and thus it…

Q: Promotional programs can be directed to ______________,______________, or both.

A: Promotional programs are activities consisting of promoting or marketing a product/service in order…

Q: Define and state the objectives of sales promotion and the tools used to achieve them?

A: Sales Promotions are a significant tool of the promotional mix. It is a vital aspect of marketing…

Q: This tip for managing a successful sales force suggests that what the sales force accomplishes is…

A: It is important to realise that in order to manage a successful Salesforce their sales for must…

Q: Marketing managers have to review multiple aspects when deciding what specific promotional mix to…

A: Ans. Introduction All that you want to be familiar with the elements influencing promotion mix. A…

Q: Describe the major elements of a promotion mix. Is it more likely that an organization would use one…

A: The elements of promotion mix are explained below in the following points: 1. Sales promotion: Sales…

Q: Why does a business need to make a promotional mix?

A: Promotional mix is a techniques of different strategies which are used to communicate the benefits…

Q: Given an example of market conditions and promotional objectives, identify the most effective…

A: Market condition means the picture of a market including its demographic features to predict the…

Q: identify two-way personal communication between the salesperson and individual customer

A: In a two-way personal communication, the communication is done between the seller and the buyer.

Q: How do target-market characteristics determine which promotional methods to include in a promotion…

A: The promotional mix refers to the numerous methods by which businesses communicate the brand,…

Q: Explain the impact of Promotional strategies in the growth, penetration and success of a brand.…

A: Promotional strategy - A plan or business approach to promote or catalyze the…

Q: Define the terms Advertising, Public Relations, and Sales Promotion?

A: Marketing strategy is started for the perspective of increasing sales and customers for business…

Q: What is the main difference between Advertising and Sales Promotion?

A: ADVERTISING:-  Advertising is a means of communication with the users of a product or service.…

Q: Analyze the role of the internet in advertising and sales promotion. Discuss how the internet can be…

A: It starts with product release and continues till the end of the product launch. It depends on the…

Q: You have an attractive brochuie, what would be the most effective way to use it for promotion?…

A: A Brochure is a type of magazine or booklet made up with pictures which give full information about…

Q: Which one of the following options is the most effective promotional tool in making buyers…

A: Option d.Personal selling is the most effective promotional tool.

Q: Similarities and differences of advertising, sales promotion and public relations.

A: The similarities between advertising, sales promotion and Public relations are as follows : 1) All…

Q: Give an example of an organization’s promotional strategy and how it gets consumers to select it,…

A: Promotional strategy is a type of strategy in which the company aims to create a buzz about their…

Q: What is the most common way of establishing a promotional budget?

A: A promotional budget sometimes also called advertising budget is amount of money allocated to…

Q: Differentiate the promotional processes as to demand creation using the two (2) major types of…

A: Push advertising is a special procedure where organizations endeavor to take their items to the…

Q: Marketing management involves communicating with customers through various promotion mixes. The…

A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…

Q: Specify which trade-oriented sales promotions and public relations tools you will use.

A: When items are purchased through merchants, dealerships, personal selling, or trade facilitation is…