The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.” 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement.
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The following are two poorly written mission statements:
1. “Be the best in the eyes of our customers, employees and shareholders.”
2. “Undisputed marketplace leadership.”
(a) Please provide a critique of the two mission statements and
(b) Rewrite them by including the key elements of a good mission statement.
Please include at least 3 references. The course is Strategic Management
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- How do vision and mission statements affect the strategic management process? Select an example of strong vision and mission statements and include them here. Why do you think these are strong statements? How do the statements contribute to a perception of company's overall competitiveness? Cite any sources used to support your answer.The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.”Our mission is to be the best in the eyes of our customers, employees andshareholders by offering hair care products that are unique to 4c natural hair. 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement.The importance of vision and mission statement to be effective strategic management is well documented in the literature, although research results are mixed. True or false?
- Case Krispy Kreme Doughnuts Inc 2015 Based on the given case above, you are required to read the case and : 1. Propose a new mission statement for the organization based on 9 components of mission statement: 1.Customer 2. Product/ service 3. Market 4. Technology 5. Concern for survival, profitability and growth 6. Philosophy 7. Selfconcept 8. Concern for public images 9. Concern for employees 10. Component Legend is provided 2. Quality of the writing of the proposed mission statement and explainEstablish a relationship between ‘Strategic Directions’ and ‘Vision’ of a company. Develop a mission statement based on the Vision and relate it with strategic objective of the company? The vision is given below: VISION:L&T shall be a professionally-managed Indian multinational, committed to total customer satisfaction and enhancing shareholder value. L&T-ites shall be an innovative, entrepreneurial and empowered team constantly creating value and attaining global benchmarks. L&T shall foster a culture of caring, trust and continuous learning while meeting expectations of employees, stakeholders and society.Explain why the concept of competitive advantage is central to the study of strategic management.Compare and contrast vision statements with mission statements. Describe why a mission statement is so important in the strategic-management process.
- Quote the mission and vision statements of GHANA COMMECIAL BANK LTD(Note: Copy and paste the weblink of the statements in your answer)b. Being mindful of the characteristics of a vision statement, critique the vision statement quoted in (a)above. c. Analyse the quoted mission statement using the 9 components of a mission statement.1 Explain why the concept of Competitive Advantage is central to the study of Stragic Management 2 Compare and contrast vision and mission statement. Describe why a missikn statement is so important to the Strategic Management Process 3 State Clearly the difference between internal and external environment of any business Give at least two (2) examples of each to support your answerWith a substantive strategic report, how do you show relationship management, including, Company relationships, Networks, and suppliers, Partnerships among competitors, Government, and not-for-profit organizations, Internal business units, Employees and functional departments, and Buyer partnerships for a company like Walmart?
- Jill is the CEO of Company K's strategic business unit that makes sound [x systems for home theaters. The current trend that people watch movies on their tablets has made it difficult for this strategic business unit, and there seems to be no foreseeable future that this will change. If Jill used the Boston Consulting Group (BCG) growth-share matrix lens on this strategic business unit, what strategy should she choose? Selected Answer: b. invest for growth Answers: a. allocate more resources for manufacturing b. invest for growth c. hold d. harvest and/or divestWhat issues should Jerry and the executive committee address? Why? (Hint: Make assumptions where necessary, including mission and vision statements, as well as goals, strategies, and objectives.Quote the mission and vision statements of Japan Motors Trading Company Ltd.(Note: Copy and paste the weblink of the statements in your answer)b. Being mindful of the characteristics of a vision statement, critique the vision statement quoted in (a)above. c. Analyse the quoted mission statement using the components of a mission statement.