The following table contains different consumers' values for three software titles: PowerPoint, Exc Word. Suppose there are 100 consumers of each type. It costs Microsoft $0 to produce each piec software. Consumer Types Administrative Assistants Marketing/Sales Accountants PowerPoint Excel Word $76 $100 $200 $200 $100 $125 $25 $250 $25 A la carte pricing If Microsoft were to sell each of the software individually, what price should it set for each and wha would its profits on each be? PowerPoint Excel Word Price per each %24 %24 Profit on just that software

Principles of Economics 2e
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Chapter10: Monopolistic Competition And Oligopoly
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Bundled Pricing
If Microsoft were to only sell the three products as a bundle, what price should they set for bundle and what
would profits be?
Bundled Price $
Total Profit $
Mixed Pricing
Suppose that Microsoft offered a bundle of all three for $375, but it also offers a price of $200 for each software
separately.
What is the new profit level for this pricing scheme?$
Is this mixed-pricing scheme the most profitable pricing scheme of the three we have discussed?
Transcribed Image Text:Bundled Pricing If Microsoft were to only sell the three products as a bundle, what price should they set for bundle and what would profits be? Bundled Price $ Total Profit $ Mixed Pricing Suppose that Microsoft offered a bundle of all three for $375, but it also offers a price of $200 for each software separately. What is the new profit level for this pricing scheme?$ Is this mixed-pricing scheme the most profitable pricing scheme of the three we have discussed?
The following table contains different consumers' values for three software titles: PowerPoint, Excel, and
Word. Suppose there are 100 consumers of each type. It costs Microsoft $0 to produce each piece of
software.
Consumer Types
Administrative Assistants
Marketing/Sales
PowerPoint
Excel
Word
$76
$100
$200
$200
$100
$125
Accountants
$25
$250
$25
A la carte pricing
If Microsoft were to sell each of the software individually, what price should it set for each and what
would its profits on each be?
PowerPoint
Excel
Word
Price per each
%24
2$
%24
Profit on just that software
Total profit on all software
Transcribed Image Text:The following table contains different consumers' values for three software titles: PowerPoint, Excel, and Word. Suppose there are 100 consumers of each type. It costs Microsoft $0 to produce each piece of software. Consumer Types Administrative Assistants Marketing/Sales PowerPoint Excel Word $76 $100 $200 $200 $100 $125 Accountants $25 $250 $25 A la carte pricing If Microsoft were to sell each of the software individually, what price should it set for each and what would its profits on each be? PowerPoint Excel Word Price per each %24 2$ %24 Profit on just that software Total profit on all software
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