The General Store at State University is an auxiliary bookstore located near the dormitories that sells academic supplies, toiletries, sweatshirts andT-shirts, magazines, packaged food items, and canned soft drinks and fruit drinks. The manager of the store has noticed that several pizza deliveryservices near campus make frequent deliveries. The manager is therefore considering selling pizza at the store. She could buy premade frozenpizzas and heat them in an oven. The cost of the oven and freezer would be $27,000. The frozen pizzas cost $3.75 each to buy from a distributorand to prepare (including labor and a box). To be competitive with the local delivery services, the manager believes she should sell the pizzas for$8.95 apiece. The manager needs to write up a proposal for the university's director of auxiliary services. The manager of the store anticipates that once the local pizza delivery services start losing business, they will react by cutting prices. If after a month (30 days) the manager has to lower the price of a pizza to $7.95 to keep demand at 20 pizzas per day, as she expects, what will the new break-even point be, and how long will it take the store to break even?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter8: Cost Analysis
Section: Chapter Questions
Problem 9E
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The General Store at State University is an auxiliary bookstore located near the dormitories that sells academic supplies, toiletries, sweatshirts and
T-shirts, magazines, packaged food items, and canned soft drinks and fruit drinks. The manager of the store has noticed that several pizza delivery
services near campus make frequent deliveries. The manager is therefore considering selling pizza at the store. She could buy premade frozen
pizzas and heat them in an oven. The cost of the oven and freezer would be $27,000. The frozen pizzas cost $3.75 each to buy from a distributor
and to prepare (including labor and a box). To be competitive with the local delivery services, the manager believes she should sell the pizzas for
$8.95 apiece. The manager needs to write up a proposal for the university's director of auxiliary services. The manager of the store anticipates that once the local pizza delivery services start losing business, they will react by cutting prices. If after a
month (30 days) the manager has to lower the price of a pizza to $7.95 to keep demand at 20 pizzas per day, as she expects, what will the
new break-even point be, and how long will it take the store to break even?

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