The Gorman Manufacturing Company must decide whether to manufacture a component part at its Milan, Michigan, plant or purchase the component part from a supplier. The resulting profit is dependent upon the demand for the product. The following payoff table shows the projected profit (in thousands of dollars):
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The Gorman Manufacturing Company must decide whether to manufacture a component part at its Milan, Michigan, plant or purchase the component part from a supplier. The resulting profit is dependent upon the demand for the product. The following payoff table shows the projected profit (in thousands of dollars):
State of Nature | |||
---|---|---|---|
Low Demand | Medium Demand | High Demand | |
Decision Alternative | s1 | s2 | s3 |
Manufacture, d1 | -20 | 40 | 100 |
Purchase, d2 | 10 | 45 | 70 |
The state-of-nature probabilities are P(s1) = 0.35, P(s2) = 0.35, and P(s3) = 0.30.
- What is Gorman's optimal decision strategy?
Decision strategy:
If F then .
If U then . - What is the
expected value of the market research information?
Expected value: $ - What is the efficiency of the information? If required, round your answer to one decimal place.
Efficiency:
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