The management of Pepsi wants to conduct a survey on consumer perceptions of its new Energy Drink XTNL. In order to ensure that the sample is representative of their drinking consumers they have decided initially to use quota sampling. The two key characteristics that are used to determine the size of the groups to be sampled are gender and current Sting (another energy drink) consumption. From previous study they estimate that 80% of Sting drinkers are male and 20% are female. Moreover, both male and female Sting drinkers are classified as: that 30% are frequently drinkers, 40% are medium drinkers and 30% occasional drinkers. A total sample of 500 is needed. Based on these available statistics, how would you formulate the group compositions(s) based on the required sample size?

The management of Pepsi wants to conduct a survey on consumer perceptions of its new Energy Drink XTNL. In order to ensure that the sample is representative of their drinking consumers they have decided initially to use quota sampling. The two key characteristics that are used to determine the size of the groups to be sampled are gender and current Sting (another energy drink) consumption. From previous study they estimate that 80% of Sting drinkers are male and 20% are female. Moreover, both male and female Sting drinkers are classified as: that 30% are frequently drinkers, 40% are medium drinkers and 30% occasional drinkers. A total sample of 500 is needed. Based on these available statistics, how would you formulate the group compositions(s) based on the required sample size?

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Description: The management of Pepsi wants to conduct a survey on consumer perceptions of its new Energy Drink XTNL. In order to ensure that the sample is representative of their drinking consumers they have decided initially to use quota sampling. The two key ch

Holt Mcdougal Larson Pre-algebra: Student Edition 2012

1st Edition

ISBN:9780547587776

Author:HOLT MCDOUGAL

Publisher:HOLT MCDOUGAL

Chapter11: Data Analysis And Probability

Section11.4: Collecting Data

Problem 6E

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