The MaskMake Company manufactures a variety of masks for the healthcare professionals around Ireland. Company vans are used to deliver local orders directly to retail outlets. Wher their business was small, the drivers of the vans were free to take routes of their choice as they made the delivery rounds to the retail outlets. However, as the business has grown recently due to the outbreak, transportation and delivery costs have become significant. In an effort to improve the efficiency of the delivery operation MaskMake management would like to determine the shortest delivery routes between retai outlets. For example, the following network shows the roads (distance in km) that may be taker between a retail outlet at node 1 and a retail outlet at node 11. 3. 10 11 10 10 2 Determine the shortest route for a van that is currently at node 1 and must make a delivery to node 11

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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The MaskMake Company manufactures a variety of masks for the healthcare professionals
around Ireland. Company vans are used to deliver local orders directly to retail outlets. When
their business was small, the drivers of the vans were free to take routes of their choice as they
made the delivery rounds to the retail outlets.
However, as the business has grown recently due to the outbreak, transportation and delivery
costs have become significant. In an effort to improve the efficiency of the delivery operation,
MaskMake management would like to determine the shortest delivery routes between retail
outlets. For example, the following network shows the roads (distance in km) that may be taken
between a retail outlet at node 1 and a retail outlet at node 11.
3
3
6
10
11
6
4
10
1
7
4
2
4
10
Determine the shortest route for a van that is currently at node 1 and must make a delivery to
node 11.
2.
3.
Transcribed Image Text:The MaskMake Company manufactures a variety of masks for the healthcare professionals around Ireland. Company vans are used to deliver local orders directly to retail outlets. When their business was small, the drivers of the vans were free to take routes of their choice as they made the delivery rounds to the retail outlets. However, as the business has grown recently due to the outbreak, transportation and delivery costs have become significant. In an effort to improve the efficiency of the delivery operation, MaskMake management would like to determine the shortest delivery routes between retail outlets. For example, the following network shows the roads (distance in km) that may be taken between a retail outlet at node 1 and a retail outlet at node 11. 3 3 6 10 11 6 4 10 1 7 4 2 4 10 Determine the shortest route for a van that is currently at node 1 and must make a delivery to node 11. 2. 3.
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