The new UltraGuard flea collar is about to be introduced to the market. It will be priced at $ 9.63 and has unit variable costs of $ 3.66. The company expects to sell 49,044 UltraGuard collars during the next six months. Some of the sales will come at the expense of the current product, the PetArmor collar, priced at $ 6.22 with variable costs of $ 3.04. Projected sales for the PetArmor collar are 95,000 units (without the introduction of the UltraGuard). The analyst estimates that the UltraGuard collar will cannibalize 19,948 PetArmor collars during the introductory 6 month period. The company is planning a sales promotion campaign to target veterinarians at the time of the new product launch. The company is going to invest $ 54,514 in printed materials and samples. Calculate the breakeven sales volume necessary to justify the promotional campaign. Round your answer to the nearest whole number. Your Answer:

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter3: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 5EA: Maple Enterprises sells a single product with a selling price of $75 and variable costs per unit of...
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The new UltraGuard flea collar is about to be introduced to the market. It will be
priced at $ 9.63 and has unit variable costs of $ 3.66. The company expects to sell
49,044 UltraGuard collars during the next six months. Some of the sales will come at
the expense of the current product, the PetArmor collar, priced at $ 6.22 with
variable costs of $ 3.04. Projected sales for the PetArmor collar are 95,000 units
(without the introduction of the UltraGuard). The analyst estimates that the
UltraGuard collar will cannibalize 19,948 PetArmor collars during the introductory 6
month period.
The company is planning a sales promotion campaign to target veterinarians at the
time of the new product launch. The company is going to invest $ 54,514 in printed
materials and samples.
Calculate the breakeven sales volume necessary to justify the promotional
campaign. Round your answer to the nearest whole number.
Your Answer:
Transcribed Image Text:The new UltraGuard flea collar is about to be introduced to the market. It will be priced at $ 9.63 and has unit variable costs of $ 3.66. The company expects to sell 49,044 UltraGuard collars during the next six months. Some of the sales will come at the expense of the current product, the PetArmor collar, priced at $ 6.22 with variable costs of $ 3.04. Projected sales for the PetArmor collar are 95,000 units (without the introduction of the UltraGuard). The analyst estimates that the UltraGuard collar will cannibalize 19,948 PetArmor collars during the introductory 6 month period. The company is planning a sales promotion campaign to target veterinarians at the time of the new product launch. The company is going to invest $ 54,514 in printed materials and samples. Calculate the breakeven sales volume necessary to justify the promotional campaign. Round your answer to the nearest whole number. Your Answer:
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