The principal at Selena Valley High School, Mr John Dixon, is concerned about the school’s enrolment figures for 2018. Until 2010, the school had experienced strong growth, but since 2013 the enrolment numbers for Year 7 have been less than half of what they were in 2010. The Selena Valley is 50 minutes east of Melbourne and has had a recent influx of young families, but prior to this influx it was a small area with solid growth figures. Selena Valley High School is a coeducational institution with strong links to the local area in terms of apprenticeships and vocational education. The enrolment numbers for 2016 were 378 students from Years 7 to 12. Answer the following questions. 1. What is the major issue Selena Valley High School faces as of 2018 in terms of its customer base? 2. Identify whether each of the following factors is part of the internal or external operating environment of Selena Valley High School, and describe the effect each of these could have on the marketing strategy of the school. a) The teaching staff b) A neighbouring private school c) Local primary schools
The principal at Selena Valley High School, Mr John Dixon, is concerned about the school’s enrolment figures for 2018. Until 2010, the school had experienced strong growth, but since 2013 the enrolment numbers for Year 7 have been less than half of what they were in 2010. The Selena Valley is 50 minutes east of Melbourne and has had a recent influx of young families, but prior to this influx it was a small area with solid growth figures. Selena Valley High School is a coeducational institution with strong links to the local area in terms of apprenticeships and vocational education. The enrolment numbers for 2016 were 378 students from Years 7 to 12.
Answer the following questions.
1. What is the major issue Selena Valley High School faces as of 2018 in terms of its customer base?
2. Identify whether each of the following factors is part of the internal or external operating environment of Selena Valley High School, and describe the effect each of these could have on the marketing strategy of the school.
a) The teaching staff b) A neighbouring private school c) Local primary schools
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