The Regular bus company decides to paint half of its fleet in blue and the other half in red, and the analyst considers them as two separate bus companies: Regular bus (Blue) and Regular bus (Red). Estimate the new market share for each of the four modes using the logit model. Discuss the results.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
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The Regular bus company decides to paint half of its fleet in blue and
the other half in red, and the analyst considers them as two separate
bus companies: Regular bus (Blue) and Regular bus (Red). Estimate the
new market share for each of the four modes using the logit model.
Discuss the results.
Transcribed Image Text:The Regular bus company decides to paint half of its fleet in blue and the other half in red, and the analyst considers them as two separate bus companies: Regular bus (Blue) and Regular bus (Red). Estimate the new market share for each of the four modes using the logit model. Discuss the results.
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