The travel time (t) on the segment of a highway connecting city A with city B has been observed to follow the equation below, as a function of traffic flow (v): t = 15 + 0.02v, where t and v are measured in minutes and vehicles per hour, respectively. The demand function for travel connecting the two cities is v = 3500 – 120t.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
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Chapter7: Production Economics
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Problem 4E
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The travel time (t) on the segment of a highway connecting city A with city B
has been observed to follow the equation below, as a function of traffic flow
(v): t = 15 + 0.02v, where t and v are measured in minutes and vehicles per
hour, respectively. The demand function for travel connecting the two cities is
v = 3500 – 120t.
a) Determine the equilibrium time and traffic flow.
b) If the length of the highway segment is 30 kilometres, what is the average
speed of vehicles traversing this segment at equilibrium conditions?

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