The Weibracht Corporation designs and manufactures custom beer steins for some of the numerous brew pubs in western North Carolina. Each stein costs Weibracht $8 to produce. The brew pubs purchase the steins from Weibracht for resale to their customers and require a 51% margin. Weibracht’s marketing director has conducted a regression analysis using historical data, resulting in the following regression line: q = -12 * p + 326, where q = slope * retail price + MWB What is the profit maximizing price that Weibracht should charge the brew pubs for these custom steins?

The Weibracht Corporation designs and manufactures custom beer steins for some of the numerous brew pubs in western North Carolina. Each stein costs Weibracht $8 to produce. The brew pubs purchase the steins from Weibracht for resale to their customers and require a 51% margin. Weibracht’s marketing director has conducted a regression analysis using historical data, resulting in the following regression line: q = -12 * p + 326, where q = slope * retail price + MWB What is the profit maximizing price that Weibracht should charge the brew pubs for these custom steins?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter4: Estimating Demand

Section: Chapter Questions

Problem 1E

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