The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Online Cost per advertisement 10 Television Radio 400,000 72,000 $2,000 6000 Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. X X ✔ $300 10 Online 20 160,000 (a) If the promotional budget is limited to $27,400, how many commercial messages should be run on each medium to maximize total audience contact? Television X X ✓ $600 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget Radio Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Online Cost per advertisement 10 Television Radio 400,000 72,000 $2,000 6000 Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. X X ✔ $300 10 Online 20 160,000 (a) If the promotional budget is limited to $27,400, how many commercial messages should be run on each medium to maximize total audience contact? Television X X ✓ $600 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget Radio Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter13: Regression And Forecasting Models

Section13.4: Multiple Regression Models

Problem 15P: Stock market analysts are continually looking for reliable predictors of stock prices. Consider the...

See similar textbooks

Similar questions

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 150,000 17,000 35,000 Cost per advertisement $1,500 $250 $500 Maximum media usage 12 18 11 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”. Advertisement Alternatives No of commercialmessages Television…
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online 100,000 16,000 35,000 Audience per advertisement Cost per advertisement $1,500 $250 $650 Maximum media usage 10 24 14 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited…
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement 200,000 36,000 80,000 Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television ___ Radio____ Online____ What is the allocation of the budget among the three media, and what is the total audience reached?…
The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of $1000 between digital advertising and radio advertising. Management decided that at least 25% of the budget must be spent on each type of media, and that the amount of money spent on digital advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience exposure per dollar of advertising on a scale from 0 to 100, with higher values implying greater audience exposure. If the value of the index for digital advertising is 50 and the value of the index for spot radio advertising is 80, how should the restaurant allocate its advertising budget in order to maximize the value of total audience exposure? Formulate a linear programming model that can be used to determine how the restaurant should allocate its advertising budget in order to maximize the value of total audience exposure. Solve the problem using…
Marcus is a computer engineer who has recently developed an app which helps userskeep track of medical information, doctor’s appointments, and prescriptions.Information about the user is stored in this app, including what prescriptions they aretaking and how frequently they schedule doctor’s appointments. As the developers ofthe app, Marcus and his company have access to this information.The marketing department requests Marcus supply them with customer-specificinformation so they can better target ads and app suggestions to the users. Marcusunderstands that he is part of a company, but also feels that the privacy of the appusers should be protected. Additionally, Marcus feels that as an engineer, he should beresponsible to those who use his technology.Note that Marcus is not a healthcare provider, nor does he work for a medicalfacility. As you plan your answer, consider the current healthcare and legal climatesand concerns that may exist relating to individuals' healthcare choices. 1.…
SportTech Events: SportTech Events puts on athletic events for local high school athletes. The company needs a database designed to keep track of the sponsor for the event and where the event is located. Each event needs a description, date, and cost. Separate costs are negotiated for each event. The company would also like to have a list of potential sponsors that includes each sponsor’s contact information, such as the name, phone number, and address. Each event will have a single sponsor, but a particular sponsor may sponsor more than one event. Each location will need an ID, a contact person, and a phone number. A particular event will use only one location, but a location may be used for multiple events. SportTech asks you to create an ERD from the information described above and then to create a normalization structure in 3NF.
BIG company can advertize on three different websites-Yahoo, MSN, and Facebook. Cost and exposure of each advertisement on these sites are given below: Website Cost /ad Reach /ad Website Cost /ad Reach /ad Yahoo $5000 12000 MSN $5000 6000 Facebook $2500 10000 BIG needs to make sure they are reaching at least 500,000 viewers through these ads while keeping their cost to the minimum. There are few other things BIG marketing executives need to keep in mind while planning such as BIG needs to have at least two ads on each one of the websites. Moreover, BIG needs to reach at least 100, 000 people through Yahoo and MSN On the other hand, BIG does not want to have more than 200 ads on Facebook and the number of ads on Facebook needs to be at least 5% of the total ads. Solve using MS Excel Solver.
Answer the following scenarios by providing the applicable analysis type and benefits: a. The Marketing Department is planning a "direct mailing" campaign. To minimize the cost of the campaign it should determine which customers are most likely to respond to the offer. b. The Sales Department, in order to increase sales, has to decide which combination of products should be recommended to a particular customer. c. The Marketing Department is to prepare or modify the products and services offer so that it optimally matches the needs of different customers. d. The CRM Department is to determine the profile of clients who intend to resign from our services, and then take actions to keep them
Tip Top Toys is a relatively small division of Worldwide Enterprises. Worldwide has nine other divisions, which include insurance, health-care products, and financial planning services, to name a few. The corporate marketing director for Worldwide has requested Tip Top’s customer shopping data to target people who might be likely to purchase items or services from other Worldwide divisions. The database manager is not totally comfortable with this and pointed out Tip Top’s web privacy policy, which states “Tip Top Toys, a division of Worldwide Enterprises, will not share personal data with other companies without a customer’s consent.” The marketing director replied that the statement only applies to outside companies— not other Worldwide divisions. He said he checked with the corporate legal department, and they agreed. The database manager replied, “Even if it is legally OK, it’s not the right thing to do. Many people take our statement to mean that their data does not leave Tip Top.…
Tip Top Toys is a relatively small division of Worldwide Enterprises. Worldwide has nine other divisions, which include insurance, health-care products, and financial planning services, to name a few. The corporate marketing director for Worldwide has requested Tip Top’s customer shopping data to target people who might be likely to purchase items or services from other Worldwide divisions. The database manager is not totally comfortable with this and pointed out Tip Top’s web privacy policy, which states “Tip Top Toys, a division of Worldwide Enterprises, will not share personal data with other companies without a customer’s consent.” The marketing director replied that the statement only applies to outside companies— not other Worldwide divisions. He said he checked with the corporate legal department, and they agreed. The database manager replied, “Even if it is legally OK, it’s not the right thing to do. Many people take our statement to mean that their data does not leave Tip Top.…
The Chamber of Industrialists of the region periodically promotes public services, seminars and programs. Promotional plans for this year are currently underway. The alternative means of advertising, as well as the estimated costs and audience per advertising unit, as well as the maximum number of advertising units in which each medium can be used are shown below. Television Radio Press Audience per advertising unit 100,000 18,000 40,000 Cost per advertising unit 2000 300 600 Maximum use of medium 10 20 10 To achieve a balanced use of the media, radio advertising should not exceed 50% of the total number of authorized advertising units. In addition, the number of units requested on television must be at least 10% of the total authorized. The total budget for promotions has been limited to $ 18,500. Just pose the model.
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are underway for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 110,000 17,000 30,000 Cost per advertisement $2,500 $300 $500 Maximum media usage 10 23 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $20,500, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”. Advertisement Alternatives No of commercialmessages Television…