Think of 1 marketing communication in the Philippines or United States that resonated with you. This could be a TV ad, sales promotion, or an event from 2000s. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part (you may change the real name to yxutxbe to be able to add the link so you won't be banned). After this, evaluate whether this marketing communication was very effective for you and how. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and provide your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years.

Think of 1 marketing communication in the Philippines or United States that resonated with you. This could be a TV ad, sales promotion, or an event from 2000s. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part (you may change the real name to yxutxbe to be able to add the link so you won't be banned). After this, evaluate whether this marketing communication was very effective for you and how. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and provide your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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