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- The efforts of global companies to reach low-income consumensegmentation and targeting. Market segmentation represents:A promoting products and services internationallyB. targeting prospective customers.C. findıng customers Who can respond to advertisement.D. Identifying customers based on common characteristicsE. Identifying customers who can help in promoting produceWhen companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. ProductIf you are the market leader, your marketing strategies will include a. expanding the total market, defending market share, and expanding market share b. be a cloner, imitator, or adopter c. try to become a channel specialist d. try to do all of the above
- 1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Selling and advertising are marketing tools. C) Marketing involves satisfying customers' needs. D) Marketing should be used by for-profit organizations only.Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand?What is the role of a brand extension (for most brands, not just KFC)?Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not?Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong?Could this be a new product that KFC could also launch successfully in other countries?What other brand extension ideas do you have for KFC?44- Which source of sales lead simply involves knocking on doors and asking if there is a need for the product? a. Cold calling b. Market monitoring c. Prospect initiated d. Networking
- Which statement is TRUE? A) Marketers should not collect emails from whitepaper downloads. B) White papers are only available to audiences through salespeople. C) E-books are most commonly used in business to business markets. D) Most e-books and white papers have high-perceived value to the recipients. E) White papers are primarily used in business to consumer markets.Which channels is Pepsi Max using to communicate its marketing messages? Rank order your impression of how effective they are and justify your answer.Focusing on customer wants and needs without considering issues such as sustainability a.assumes marketers are not responsible for any harms from product or service use b.is a strategy developing countries should follow c.is the only logical business strategy to use d.has led to ethical criticisms of marketing activity
- 300 words: What are the benefits of using email in marketing to fly over canada? Why fly over canada? What is the impact of using email? What's the connection between using email and the web and youtobe and social media?13 The marketing concept emphasizes A. creative approaches to advertising and selling. B focusing on the engineering aspects of product design and production. C implementing the highest levels of technology the firm can support. D realizing short-run profits by aggressively selling what the firm can produce E company-wide consumer orientation with the objective of long-run success.Wren is a company that helps consumers offset their carbon footprint. • You will pretend you are Wren’s marketing team in Egypt • create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them? -who your specific target segment/s (geographic, psychographic, demographic & behavioral) is and why you chose them - 2 campign visuals