Think of the logistics challenges Amazon UK is facing: they are sourcing from thousands of bookstores and through a few distributions centres they are delivering in millions of customers. Think now of the alternative setup that they just started implementing a few months ago where they have added another layer in this transportations network in-between the end customers and the distribution centres: that of collection points in local shops. (a) Give a generic formulation of a logistics cost minimisation LP problem for Amazon UK before the layer with the collection points was added, (b) give a generic formulation of a logistics cost minimisation LP problem for Amazon UK with the collection points, (c) expand the latter so as to allow for transhipments in between the distributions centres and provide both a

Think of the logistics challenges Amazon UK is facing: they are sourcing from thousands of bookstores and through a few distributions centres they are delivering in millions of customers. Think now of the alternative setup that they just started implementing a few months ago where they have added another layer in this transportations network in-between the end customers and the distribution centres: that of collection points in local shops. (a) Give a generic formulation of a logistics cost minimisation LP problem for Amazon UK before the layer with the collection points was added, (b) give a generic formulation of a logistics cost minimisation LP problem for Amazon UK with the collection points, (c) expand the latter so as to allow for transhipments in between the distributions centres and provide both a

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 12DRQ

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