The SCM term "reverse logistics" implies a.The heavy use of RFID b.Customers must be extremely happy c.The movement of materials from the back end of a supply chain to the front end d.Suppliers must be doing an excellent job e. the process of transporting returned materials

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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The SCM term "reverse logistics" implies

a.The heavy use of RFID

b.Customers must be extremely happy

c.The movement of materials from the back end of a supply chain to the front end

d.Suppliers must be doing an excellent job

e. the process of transporting returned materials

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