Thirdd Foods is considering producing a new candy, Yum. Thirdd has spent two years and P450,000 developing this product. Thirdd has also test marketed Yum, spending P100,000 to conduct consumer surveys and tests of the product in 25 states. Based on previous candy products and the results in the test marketing, management believes consumers will buy 4 million packages each year for ten years at 50 cents per package. Equipment to produce Yum will cost Thirdd P1,000,000, and P300,000 of additional net working capital will be required to support Yum sales. Thirdd expects production costs to average 60% of Yum’s net revenues, with overhead and sales expenses totaling P525,000 per year. The equipment has a life of ten years, after which time it will have no salvage value. Working capital is assumed to be fully recovered at the end of ten years. Depreciation is straight-line and Thirdd’s tax rate is 45%. The required rate of return for projects of similar risk is 10%.   A. What is the initial investment from this project? B. What is the NPV of this investment? Should Thirdd Foods produce this new candy? C. Suppose that competitors are expected to introduce similar candy products to compete with Yum, such that peso sales will drop following the first-year. What is the maximum drop in sales annually from this product for year 2 onwards and still make this a viable investment?

Principles of Accounting Volume 2
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ISBN:9781947172609
Author:OpenStax
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Chapter10: Short-term Decision Making
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Thirdd Foods is considering producing a new candy, Yum. Thirdd has spent two years and P450,000 developing this product. Thirdd has also test marketed Yum, spending P100,000 to conduct consumer surveys and tests of the product in 25 states.

Based on previous candy products and the results in the test marketing, management believes consumers will buy 4 million packages each year for ten years at 50 cents per package. Equipment to produce Yum will cost Thirdd P1,000,000, and P300,000 of additional net working capital will be required to support Yum sales. Thirdd expects production costs to average 60% of Yum’s net revenues, with overhead and sales expenses totaling P525,000 per year. The equipment has a life of ten years, after which time it will have no salvage value. Working capital is assumed to be fully recovered at the end of ten years. Depreciation is straight-line and Thirdd’s tax rate is 45%. The required rate of return for projects of similar risk is 10%.

 

A. What is the initial investment from this project?

B. What is the NPV of this investment? Should Thirdd Foods produce this new candy?

C. Suppose that competitors are expected to introduce similar candy products to compete with Yum, such that peso sales will drop following the first-year. What is the maximum drop in sales annually from this product for year 2 onwards and still make this a viable investment?

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