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Find at least three (3) advertisements that show different positioning strategies. Compare and contrast these.
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- Comparison of Competitve Advertisements: Samsung vs Apple Who are the advertisements targeted to and are the advertisements targeting the same or a different target segment?Can you think of other strategies beyond those discussed that could be used to reduce consumers’tendency to skip adsWho/What appears in the ads? Why do you think they were chosen to appear onthe ads? What impact do these figures have to influence the audience?
- Assume Harper wants to engage in a cooperativeadvertising campaign with another luxury brand, outside theskin care market. Identify a brand that would make a goodcomplementary fit and explain your choiceSee the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10watch this ads Women Discover the Amazing Scents of Suave® Body Wash | :30 and explain (not define) the following: Message Strategy Ad Appeal Execution style Message source
- What signs and symbols do we find? What role do they play in the ads’ impact?Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. Explain how you can use the part-list-cueing effect in your ads?DESCRIBE 2 different commercials and their products /services. State and DESCRIBE who was the intended target market. What element in the commercial was intended for the target market and how did it hook him/her? How could they have marketed that same product to a new group of consumers?
- 1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?What does it mean that advertising is intended to persuade? How do different ads persuade in different ways?Find two advertisements that use reference groupsin an attempt to gain patronage. Describe theadvertisement, the type of reference group beingused, and the type of influence being used