topic: The effects of social media marketing on small entrepreneurial businesses. N.B. Data to be acquired through interviews Develop the following: Aim(s) Objectives
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topic: The effects of social media marketing on small entrepreneurial businesses.
N.B. Data to be acquired through interviews
Develop the following:
Aim(s)
Objectives
Step by step
Solved in 3 steps
- Ouestion 1 i Information Quality is important to any business. Discuss 2 common characteristics ofhigh quality information and state the business values of Information Quality and Information consistency. Business Value- ii. A data — driven website is an interactive website kept constantly updated and relevant to the needs of its customers using a database. Discuss two advantages of data driven websites. iii. Business intelligence can provide managers with the ability to make better decisions. Explain how the following industries use business intelligence to make better decisions: a. Airlines: b. Health Care c. Marketing : d. IT Industryc.Organizational culture and behavior,d.Financial Statements being used.e.Management practices in place and its challenges,f.Financial management objectives, revenue sources, financial decision-making and its challenges,3.Sport marketing, media and promotion.a.Construct the social media marketing proposal which covers four (4) goals that are typically pursued in marketing.b.Clearly identify the different social media platforms, target, purpose of post and examples of social media posts for each,Creative Homework/Short Project Assume that you are the vice president ofmarketing for a firm that markets a large number of specialty food items(gourmet sauces.. marinades. relishes, and so on). Your firm is interested inimproving its marketing management structure. You are considering severalalternatives: using a brand manager strucwre, having product category man--agers. or focusing on market managers. Outline the advantages and di.sadvantages of each type of organization. What is your recommendation?
- 1. The role of sales performance that which centers on the realization of one’s personal vision and mission * a. Motivation b. Goal c. Development d. Compensation 2. In this compensation plan, salary may fluctuate base on the performance of the company. * a. Draw against commission b. Profit margin c. Territory volume d. Commission only1. Recruiting employees and seeking a job are heavily network-dependent. Which of the following is FALSE: Who you know can be more important than your resume A person’s cultural network may limit job opportunities Equal access to jobs only needs to meet federal and state anti-discrimination laws Social networks and cultural preferences can influence first impressions in a job interview 2. Which of the following is LEAST important when marketing planning? The customer’s basic need and/or want How do you refine the 4ps to effectively compete and ideally create a sustainable competitive advantage Creating a value package and pricing that package to meet their needs/wants Supply chain identification and controlling production costs 3. Which of the following FALSE related to finance: The greater the risk, the greater the potential reward should be Only consider opportunities offer guaranteed high returns on investment Cashflow is critical The best mix of variable and fixed…Which of the following is the top reason for mangers failure? a. Poor planning practices b. Ineffective communication skill c. High personal integrity d. Effectiveness in delegation
- 1) Social media has been very active in terms of spreading the word about practically anything and everything. As a budding entrepreneur, how can you take advantage of this trend to churn out potential opportunities? List down potential business opportunities that you see. 2) A contractor of a fast food giant failed to deliver the expected output of an inventory systems upgrade. This resulted in more than 70 branches closing due to inventory problems. It compromised the sales for the month. What do you think were the potential opportunities opened up to other players in the fast food industry?V1 Analyze a selected company, its operations, and its associated industry and evaluate these areas for development of a business plan for growth to increase revenues by 10% over the next five years with ethical financial practices. 1. Recommend three or more well-defined improvements to corporate governance over the internal controls supported with examples of how the recommendations would impact the company's financial statements. The recommendations could be for improvement of sales, justification of opening different markets, or enhancement of current operations.Written Assignment 3Answer the following questions using the guidelines for writtenassignments at the bottom.1Assume you are a marketing manager for Starbucks. Describe thefollowing at Starbucks: essential benefit, core product, and enhancedproduct. Discuss how Starbucks uses different components of its productto create a customer experience and maintain its brand. Be sure youaddress the tangible and intangible aspects of the Starbucks product. (MO3.3, 3.4 and 3.5 )2In your own words, define and discuss each of the following: PenetrationPricing, Price Skimming, Competitor-based Pricing, and Value Pricing. Inyour discussion provide and explain a scenario where each might beappropriate. Executing a Value Pricing strategy is generally viewed asbeing more difficult than the others. Why? How is effective promotionrelated to successful Value Pricing? (MO 3.6)Guidelines for Written Assignmentsâ¢â¢â¢Your answer for each question should be 2-4…
- Question 1When does a corporation need a board of directors? your answers should not exceed 200 words ReadingRequiredChapter 1. Corporate Governance Context: Constraints and ChallengesTextbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)Continuing to use the company from week 2's reflection; submit 1-2 paragraphs in which you reflect upon your understanding of what a SWOT analysis means to the company. **my company was Netflix**5. What is the main purpose of stakeholder mapping? To ________________.A. establish how each main stakeholder fits into the organization’s futureplansB. clarify the main roles of individual stakeholders in an organization’sactivitiesC. identify major stakeholders, their expectations and their sources ofpower over the organizationD. identify how the business of each stakeholder relates to that of theorganization