Total Quality Management (TQM) covers all the requirements of an Integrative Management concept including in the manufacturing organization. Discuss your answer on the Input (supplier relationship management), Process (process management), and Output (customer relationship management) perspectives of TQM implementation.

Total Quality Management (TQM) covers all the requirements of an Integrative Management concept including in the manufacturing organization. Discuss your answer on the Input (supplier relationship management), Process (process management), and Output (customer relationship management) perspectives of TQM implementation.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 5DYMP

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Total quality management (TQM) is the continual process of detecting and reducing or eliminating errors in manufacturing, streamlining supply chain management, improving the customer experience, and ensuring that employees are up to speed with training. Total quality management aims to hold all parties involved in the production process accountable for the overall quality of the final product or service In light of the above, analyse the various total quality management concepts which can be used for the implementation of a total quality management programme in reference to the case study - image attached.
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