Answered: . Suppose that a bicycle company wants…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Suppose that a bicycle company wants to grow by diversification. To accomplish this, it will: O a Start up or acquire businesses outside of its current products and markets O b. Introduce modifications to its existing bicycle products O c. Introduce new bicycle models O d. Identify new market segments for its current products 2. Which of the following statements is true? O a. None of the statements is true O b. It is easier and less costly to attract new customers than to keep existing customers of a firm O c. In general, people are more likely to share their satisfactions with other people than their dissatisfactions O d. If a customer is dissatisfied with a product experience, that means the benefits that this customer obtained from using the product exceeded her/his expectations.

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