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- A letterhead should contain all of the following EXCEPT Full street address Logo Complete legal name of the company, group or individual None of the aboveA firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.The copywriter creates a convincing claim and composes contents for the advertising media • True • False
- Mr. Salim advertises for the product but did not obtain the approval of the competent body, he shall be punishable for Select one: of O a. Both of them O b. with a fine not less than One Hundred Omani Riyals (O.R 100) tion O c. None of them O d. Not exceeding Five Thousand Omani Riyals (O.R. 5000).4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.1. For display advertisements, who are the advertisers, publishers, and the display network? What would be your role as you are trying to sell products from your website and run a display ad campaign? 2. As you are trying to design an effective banner ad for your campaign, what you can do to attract attention, communicate value proposition, and invite action? (section 4 of chapter 7)
- Advertising can increase demand for the product, resulting in economies of scale in manufacturing, distribution, and sales. -True -FalseOne of the major advantages of publicity is that it: a) is often viewed by consumers as more credible than advertising. b) gives marketers the maximum possible control over the message C) targets the intended audience more accurately than other promotional tools. d) has greater power as compared to other mediums to stimulate an immediate desire to buy the product.According to Raymond Williams, the frequent inclusion of quotes from reviews and testimonials from satisfied customers in early ads (which have mostly disappeared from modern ads) suggests that advertising in the past was a. less "materialistic" than advertising today b. equally as "materialistic" as advertising today c. never "materialistic" at all d. more "materialistic" than advertising today
- Chapter 11 discusses appeal characteristics in advertising. Use Google Videos or Google Images to find examples of the advertisements for the Ford Fiesta advertising campaigns. Evaluate those advertisements based on a. Appeal characteristics b. Message structure characteristicsWhich of the following is a lawful statement in mortgage loan advertising? A)" We will refinance your home at no cost if you refer your clients to us." B) "You have been preapproved for a fixed-rate loan, so call us today.* C) "Make your clients' purchase offers more competitive with a preapproval letter from us. D) "For every friend you send to us who closes a loan, we will give you a $100 gift card.*the term which means that different firms band to gather to advertise a common product is A. Competitive B. Generic advertising C. Informative advertising D. Persuasive advertising