identify one emerging tech and do additional research about the topic. Summarize and critique the Adner & Kapoor piece, do you agree or disagree with their assertions? How do some of the readings from the other modules complement or argue against Adner & Kapoor? Based on this reading, as per #1, develop a strategic plan by which a company (either existing or new, but be sure to specify) may decide to compete. Again, bringing in other readings is desirable, and your plan should be based on frameworks that we have been learning.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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identify one emerging tech and do additional research about the topic. Summarize and critique the Adner & Kapoor piece, do you agree or disagree with their assertions? How do some of the readings from the other modules complement or argue against Adner & Kapoor? Based on this reading, as per #1, develop a strategic plan by which a company (either existing or new, but be sure to specify) may decide to compete. Again, bringing in other readings is desirable, and your plan should be based on frameworks that we have been learning.
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