Corp. manufact a specia in the market are not aware of the product's existence. In this case, which of the following strategies will increase the sales of the filter? O Using status-conscious advertising OUsing direct response advertising OUsing selective advertising OUsing customer-generated advertising
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- Give an example of manipulative advertising. a. How the Dominant Model (DM) evaluates examples of manipulative advertisingthat you gave? Give your argument against DM based on one theoryor another (freely chosen ethical theory).b. Do you agree with the opposing arguments or the DM's initial evaluation? Explain your argument!According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.Copy or describe an advertisement that is clearlybased on a situational appeal. Indicatea. Which situational variable is involved.b. Why the company would use this variable.c. Your evaluation of the effectiveness of thisapproach
- _____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Question 31 options: a) Production b) Encoding c) Upselling d) PromotionInstructions: write a paragraph (minimum 100 words) on the topic “How social media advertising influences consumer behaviour of the customers?” with the help of an example.One of the major ethical concerns about advertising and marketing is Select one: a. that it not undermine the legitimacy of contracts between buyer and seller. b. that it makes consumer autonomy impossible. c. that it adds to the price of goods. d. that all lies are equally wrong. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.
- A marketing manager from one company might decide to focus on social media, whereas a marketing manager from another company might decide to focus their company’s efforts on television commercials. Question: Why do companies select different types of media for what may be perceived as similar messages? From the figure, as attached, select five (5) factors that influences the choice of promotion mix elements of the company’s product advertisement. Two (2) points per factor, minimum 50 word count each.Which of the following refers to a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals? Group of answer choices Pioneering advertising Advertising campaign Competitive advertising Advertising objective Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.
- Course Name: Advertising, MCQ Types Questions Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process. Select one: True False Question-05: One of the main differences between a blog and traditional online news media is that Select one: Only traditional online media have advertising Traditional news media must meet established standards Bloggers must be scrupulous and diligent in research and reporting Bloggers are paid 6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image Select one: True False 7.) Which of the following statements is true of online advertising in social media? Select one: Like traditional advertising, the effectiveness of social media advertising is measurable. Return on investment in social media…20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”. In what ways and to what extent do you think Public Relations can replace Advertising? Answer your question in 300 words and use at least 2 references to support your discussion.As an account executive for an advertising agency. you have been assignedto a new client, a company th.at has developed a new energy drink. As youbegin development of the creative strategy, you are considering drfferenttypes of ad execution formats and tonality:a. Comparative advertisingb. A fear appealc. A celebrity endorsementd. A slice-of-life ade . Sex appealf. HumorOutline che strengths and weaknesses of each of these appeals for adverci.sing the new energy drink