WipeX is a new cleaning tissue used for cell phones; wiping the surface of the cell phone to remove bacteria or micro-organisms. It is available in boxes similar to paper tissues, with a planned price of 5TL per five-item package 5.a) Would direct vs. indirect distribution be better for this product? State your reasoning b) Would exclusive vs. selective vs. intensive distribution be better for this product? State your reasoning
WipeX is a new cleaning tissue used for cell phones; wiping the surface of the cell phone to remove bacteria or micro-organisms. It is available in boxes similar to paper tissues, with a planned price of 5TL per five-item package 5.a) Would direct vs. indirect distribution be better for this product? State your reasoning b) Would exclusive vs. selective vs. intensive distribution be better for this product? State your reasoning
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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WipeX is a new cleaning tissue used for cell phones; wiping the surface of the cell phone to remove bacteria or micro-organisms. It is available in boxes similar to paper tissues, with a planned price of 5TL per five-item package
5.a) Would direct vs. indirect distribution be better for this product? State your reasoning
b) Would exclusive vs. selective vs. intensive distribution be better for this product? State your reasoning
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