Understanding the relationships in the expanded contribution margin model may be the singlemost important concept developed in managerial accounting. The model presented here provides a structure for explaining, in a consistent manner, the effect on operating income of changesin selling price, variable expenses, fixed expenses, or the volume of activity. As you study theseexamples, you will notice that four relationships are constantly interacting with one another:1. Revenue −Variable expenses 5 Contribution margin.2. Contribution margin / Revenue 5 Contribution margin ratio.3. Total contribution margin depends on the volume of activity.4. Contribution margin must cover fixed expenses before an operating income is earned.Your goals are to identify these relationships in every cost–volume–profit question and appreciatetheir interaction as a way of thinking that becomes second nature for you. Once you can visualize thisinteraction of these relationships, you are well on your way to becoming a successful decision maker

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter8: Tactical Decision-making And Relevant Analysis
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Understanding the relationships in the expanded contribution margin model may be the single
most important concept developed in managerial accounting. The model presented here provides a structure for explaining, in a consistent manner, the effect on operating income of changes
in selling price, variable expenses, fixed expenses, or the volume of activity. As you study these
examples, you will notice that four relationships are constantly interacting with one another:
1. Revenue −Variable expenses 5 Contribution margin.
2. Contribution margin / Revenue 5 Contribution margin ratio.
3. Total contribution margin depends on the volume of activity.
4. Contribution margin must cover fixed expenses before an operating income is earned.
Your goals are to identify these relationships in every cost–volume–profit question and appreciate
their interaction as a way of thinking that becomes second nature for you. Once you can visualize this
interaction of these relationships, you are well on your way to becoming a successful decision maker

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