What is meant by a product’s contribution margin ratio? How is this ratio useful in planning business operations?  Often the most direct route to a business decision is an incremental analysis. What is meant by an incremental analysis?

Principles of Accounting Volume 2
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ISBN:9781947172609
Author:OpenStax
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Chapter3: Cost-volume-profit Analysis
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What is meant by a product’s contribution margin ratio? How is this ratio useful in planning business operations?  Often the most direct route to a business decision is an incremental analysis. What is meant by an incremental analysis? 

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