Unlike advertising, public relations Group of answer choices converts mass media advertising into direct marketing supports promotional efforts by generating free media attention should not be considered part of the marketing is considered a human resource function

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section17.2: The Rise Of Native Advertising
Problem 1C
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Unlike advertising, public relations
Group of answer choices
converts mass media advertising into direct marketing
supports promotional efforts by generating free media attention
should not be considered part of the marketing
is considered a human resource function
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