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- From our textbook, we have learned that Folgers was very slow to recognize the potential retail giant that was Starbucks. The Seattle-based company was taking the coffee world by storm. Hundreds of retail coffee houses were opening across the country as market share, and customer wants bloomed. Starbucks following continued to gain strength as store after store was opened in what seemed like every town in America. Proctor & Gamble, Folger’s parent company, did nothing while Starbucks took over the coffee shop market and then carried that momentum into grocery stores. Starbucks, the coffee house juggernaut, was now on the same shelf as Folgers. P&G’s only answer was to sell Folgers. It had no recourse against the coffee powerhouse from the west coast. Questions: Once recognized as a threat, what could Proctor & Gamble have done to combat the insurgence of Starbucks into their market share? Was selling the Folgers brand the correct choice for Proctor & Gamble?…Using information from the articles below: 1. https://techcrunch.com/2021/10/25/greeces-pop-market-another-dark-store-grocery-delivery-startup-gets-3-5m/ 2. https://www.ekathimerini.com/economy/1188458/e-grocers-shift-to-24-7-service/ Can we create a SWOT analysis of the Greek Pop Market startup?What does Cook’s new “Made in America” strategy mean for both Apple and Foxconn?
- internationally—and taking on debt. It strove to improve the in-store experience for shoppers, added cafes, and experimented with new concepts. Such a strategy may have worked a few decades earlier, but while Borders was investing in physical real estate, shoppers were flocking to the Internet. Borders was left with a conflicted strategy: Declining sales forced it to close hundreds of stores (including its entire Waldenbooks chain), while it doubled down on other retail outlets. Unfortunately, it treated the Internet like a passing trend instead of as a transformational phenomenon. The company outsourced its Web operation to Amazon—which obviously became a fierce rival. It waited until 2008 to develop its own Web strategy. Meanwhile, Amazon became the dominant player in online bookselling and e-books, introducing the Kindle e-reader. Its big brick and-mortar rival, Barnes & Noble, a laggard itself, later introduced the popular Nook e-reader and invested heavily in its own website.…One observer explained Amazon Prime’s success by sayingthat when something is free, people don’t think it is valuable.Do you agree? Why or why not?What are Disney's main products and services? How do they sell their top products and services? How do foreigners and outsiders perceive Disney? What went wrong in Disney Paris, and what could be done to imrove it?
- Why has Amazon succeeded online when so many other companies have failed? What's next for Amazon? Where else can it grow?With COVId-19 in full swing, the app based food delivery business has flourished in Bangladesh, with Food Panda holding a commanding lead in the market share. How can Food Panda retain its lead in terms of market share? Discuss in the light of any three of the Porter’s Five Forces that you deem to be the most appropriate?Give a critical reflection of Disney integration with ESPN and the change in market scenario with the arrival of 3D technology.
- What are the benefits of Amazon’s market share first, profits later model? What are the drawbacks? In light of these factors, did it make a wise decision to acquire Whole Foods Market when it did?5 Is Facebook’s mission statement “to give people the power to share and make the world more open and connected," a product or market-oriented statement? Explain. How is Facebook’s strategy driven by its mission? Is it wise for Facebook to give away it technologies for free? Why or why not? As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?Is online grocery shopping really likely to become a bigger part of Britain’s food shopping, or has the market reached its maximum potential? What does your evaluation suggest for Ocado’s future?