UST 40,000 (Commerce 5,000; Medicine 15%; AB 20%; Law 5% and others) Average price per computer device Php25,000 Average price per Apple device Php30,000 In UST, students from Commerce, Law, and AB purchased at least one (1) computer device in December 2020. What is the market penetration of computer devices in individual colleges?

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UST 40,000 (Commerce 5,000; Medicine 15%; AB 20%; Law 5% and others)
Average price per computer device Php25,000
Average price per Apple device Php30,000
In UST, students from Commerce, Law, and AB purchased at least one (1) computer device in
December 2020.
What is the market penetration of computer devices in individual colleges?
Given that students replace their computer devices once every 2 years on average, what is the
projected market size (units/revenues) for computer devices for these colleges until the end of
2025?
What is the concentration of sales/revenue of computer devices among the colleges (CDI)?

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