Vijay diary is selling flavored milk and buttermilk in packets of 150 ml. The diary sells 2000 packets of flavored milk and 1000 packets of buttermilk everyday. The former is priced at 6 and the latter at 4. A market survey estimates the cross price elasticity (both ways) to be +1.8, and the own price elasticity of flavored milk to be -1.3. The diary is contemplating a 10 percent reduction in the price of flavored milk. Should it go ahead with the price reduction?

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