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What are the different categories of packaging materials, and how do they affect product preservation and presentation?
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- What role does packaging play in product marketing, and how can different types of packages impact consumer perceptions and purchasing decisions?How do companies select the appropriate packaging type for a specific product?How do manufacturers decide on the appropriate packaging type for a specific product?
- What are the Characteristics of good packaging materials? Please answer at your own words.What is the relationship between branding, labeling, and packaging, and how should these be managed over the product lifecycle?How does the choice of packaging affect the marketing and promotion of products? Provide examples of successful packaging strategies.
- How do sustainable packaging materials differ from traditional packaging materials, and what are the environmental benefits of each?Why do firms change packaging?How do emerging technologies, such as smart packaging and augmented reality labeling, impact packaging and labeling decisions, and what are the potential benefits and risks of these approaches?