What are the Environmental influences on business buying behavior?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section: Chapter Questions
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What are the Environmental influences on business buying behavior?

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Business buying behavior is greatly influenced by environmental factors. Some of the environmental factors are government regulations and policies, technological changes, cultural factors, economic factors, competitive development, and industrial changes or development.

 

 

 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing