What are the Individual influences on business buying behavior?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section: Chapter Questions
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What are the Individual influences on business buying behavior?

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Product defects are caused by various reasons and all the mentioned can be part of the reasons for having defects at the time of the process taking place. It is an uncertain event that can happen anytime.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing