Answered: Explain Business buying process?

Business

Marketing

Explain Business buying process?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter7: Business Markets And Buying Behavior

Section7.6: Situational Factors Influencing Consumer Behavior

Problem 1LO

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Question

Explain Business buying process?

Expert Solution

Step 1

Buying behavior of consumers or organizations is observed by the marketers to understand what customer wants and what influences them to buy something.

Businesses also buy goods from other businesses to produce the final product for the consumers.

Business buyers also get influenced during their buying decision making process through various factors like age, values, attitudes, location, etc.

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