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- What audience will be interested in purchasing the product in future? Explain your answer.
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- How many people are involved in the buying decision? Who are they?Select a product with which you are familiar (Please do not use any APPLE products). Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product? How will this affect the marketing of your selected product?Besides the good quality and features of a product, what are the factors that intervene or moderate the consumer buying decision? Explain the features with examples.
- Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.even though prices are higher why would buyers purchase moreI would appreciate it if you could provide an answer that is clear and precise. What distinguishes OOPs from other types of products?
- What factors contribute to consumers' decisions to switch from one product or brand to another?There are three factors that add value to the brand as perceived by consumers. Conduct research on one retail clothing brand and give your assessment of how well it delivers added value in terms of all of the following: Risk reductionDo potential customers differ in their loyalty to existing products or brands?