From your personal experience of when You have purchased a computer, describe each step you went through by addressing the 2 Factors affecting your Behaviour (cultural, social, personal and psychological) for each step. - be detailed Problem recognition stage Information search stage Evaluation of alternative stage Purchase decision stage Post-purchase behaviour
From your personal experience of when You have purchased a computer, describe each step you went through by addressing the 2 Factors affecting your Behaviour (cultural, social, personal and psychological) for each step. - be detailed Problem recognition stage Information search stage Evaluation of alternative stage Purchase decision stage Post-purchase behaviour
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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From your personal experience of when You have purchased a computer, describe each step you went through by addressing the 2 Factors affecting your Behaviour (cultural, social, personal and psychological) for each step. - be detailed
Problem recognition stage
Information search stage
Evaluation of alternative stage
Purchase decision stage
Post-purchase behaviour
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