One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?

One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 5CTQ: Respond in writing to the issues presented in this case by preparing two documents: a communication...

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Concept explainers

Customer Experience

Customer experience is a customer's response to a company and its products and services. This approach shows customer loyalty and potential toward goods and services offered by a company. Customer experiences are based on their taste, preferences, and services provided by the company. Customers have simple logic—they stay if they are satisfied. If not, their loyalty shifts to the competitors who satisfy their wants. Companies should take care of their product, production, selling, and marketing as they are crucial in increasing customer satisfaction.

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One factor that appears to impede growth in online sales is
consumers’ fear of receiving unsolicited email after a purchase
is made. Given that fear, should companies continue to use
email to communicate with customers? If so, how?

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